An Intuitively Human Approach to Branding.
A 'vague plague' afflicts branding, causing many businesses to misspend their time and money or avoid building their brand altogether.
The Brand/Being approach uses conceptual clarity to make brand strategy more straightforward, actionable, and affordable.
Strategic brand identities from $1,750 to $3,750. Rates vary based on business size and growth stage.
A CONCEPTUAL UNDERSTANDING OF BRANDING
A brand is a business’s identity from the inside out.
Like your identity, its purpose is to cultivate relationships.
If you've ever made a friend, you get the basics of branding.
Know, Row, & Grow.
The Brand/Being discovery workbook and strategic frameworks quickly reveal what makes your business special and gets everyone rowing in the same direction to build a brand that drives long-lasting sales growth.
Know.
Discover and document what makes your business special.
The Brand/Being Digital Workbook
Introduces the Brand/Being approach and solicits the raw information needed to formulate your Brand Identity Strategy One-pager (BISO).
Twelve exercises quickly draw out what makes your business special by utilizing fill-in-the-blank simplicity, effective thought starters, and illustrative examples.
Once completed, I transform your inputs into an actionable strategy.
Brand Identity Strategy One-pager (BISO)
Organizes all the strategic elements of your holistic business identity using straightforward language for quick comprehension and easy retention.
Three fill-in-the-blank statements make up
your BISO. When filled in, they state what your business stands for (Purpose), is known for (Position), and how it shows up in the marketplace (Expression).
An accompanying Amplified Slide Deck unpacks each strategic element to further define what it means to your organization.
Row.
Get everyone rowing in the same direction through training and integration.
Customized BISO Users Guide
Provides best practices, recommendations, and tools for operationalizing your strategic brand identity across your organization.
Contains instructions and a video for launching your strategic brand identity. A digital workbook trains your team on how to practically apply your brand identity strategy.
Best practices embed your strategy into daily operations to build a consistent and cohesive brand.
Sample BISO Pages
Sample BISO User Guide Pages
Grow.*
Grow your brand with strategy playbooks and briefs.
Brand Strategy Playbook
Guides your brand communications by honing your tone of voice, defining your value proposition, profiling your ideal customer(s), mapping your messaging, and providing a cut-and-paste library of headlines and body copy.
Content Strategy Playbook
Establishes the positioning of your strategic organic content and provides a content creation and curation plan, platform distribution plan, and content calendar.
Campaign Briefs
Extends established strategies to specific brand or marketing campaigns. Briefs are objective-focused, concise, and actionable.
Sample Brand Playbook Pages
*Grow services are not included in the base rate. Contact for a quote.