For too long...
The growth value provided by expert branding and messaging strategies has been out of reach for many midsized businesses.
Why?
The typical agency process is too time-consuming and costly, and the output is often too abstract for smaller marketing teams to execute.
It’s been my mission to distill decades of creating workshops, frameworks, and playbooks into intuitive processes and tools that empower midsized businesses to clearly express what they stand for and want to be known for in a way that authentically sets them apart.
Glenn Deering
Principal Strategist, Deering Strategy
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Veteran brand and messaging strategist.
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Positioned 70+ strategic brand identities.
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Named 30+ brands and products.
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Written copy for websites, ads, scripts, etc.
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Even mix of B2B, B2C, and Non-profit clients.
“Glenn came through for me by helping Security Benefit discover its brand from the inside out with his tested and wise BISO framework. His insights helped the executive team and marketers at Security Benefit see the value in the brand that had been built over time." -Lisa Flanary, CMO
Check out Deering Strategy's brand positioning.
Glenn delivered for me by helping me clarify who I am, what I offer, and my unique differentiators. I feel far more prepared and confident in positioning and presenting myself in a crowded, competitive market. Not to mention, I love my brand! -Jeanie Duncan, Fractional Organizational Strategist & Leadership Consultant
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Brands I've served as a strategist.
Glenn made it easy for us to clearly define our brand. His process quickly raised the right questions and captured who we are, what we do, and how we want to position our company. Glenn makes it happen! -Dan Dupay, Finance & Procurement Leader, B&B Built