Designed for your business’s reality... and growth.
We created our programs for midsized businesses with small marketing teams and limited budgets. They often lack the capacity to afford or even execute the typical agency’s brand positioning and messaging best practices.
So, they miss out on the exponential growth that clear, consistent, and distinctive messaging provides. Our programs eliminate what’s not essential and trade theory for practice to equip a business with easy-to-follow strategies and playbooks.
Our strategies and playbooks are ideal for:
BRAND/BEING Base Package
Digital Brand Discovery Workbook:
Engaging fill-in-the-blank exercises elicit vital input.
Brand Positioning Strategy:
'Strategy as a Story' one-page framework and amplified content make for easy execution.
Best Practices Handbook:
Operationalize your brand strategy across the enterprise.
Customized Brand Training Video:
Train your team right from the start.
The Brand Messaging Playbook provides you with both a messaging compass and a propeller to earn your audience's attention and elicit a positive response.
Strategic elements such as in-depth brand and customer personas, a value proposition, and message maps guide your messaging. A writing style guide, custom copywriting examples, and writing help get you going right away.
Messaging Strategy:
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Brand persona
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1 in-depth customer profile
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Value proposition statement
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Think, Feel, Do objectives
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2 message maps
Copywriting:
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Writing style guide
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10 custom headlines
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'Why, How, What' copy blocks
Gen AI isn't a genie. It's a creative collaborator. And like with human creatives, it needs training, strategy, source content, and clear direction to write winning messages.
Without them, AI roams the internet to fill in the blanks. That results in more rubbish responses, copycat copywriting, and meh messages.
The Source AI Copy Engine provides you, your team, and your AI with one source of truth for generating messages that naturally stand out.
This playbook provides AI with a methodology, positioning strategy, source material, and a writing style guide delivered in an easily parsable format that dials in your direction.
Unlike paid ads, the goal of your organic social media account is to build a following, not sell a product. People follow accounts that give them something worth their time: content that informs, inspires, or entertains.
The Social Media Playbook equips you with a content strategy and plan that does just that while consistently expressing what you stand for, what you're known for, and who you are. Do it well, and you earn top-of-mind and preference long before anyone's ready to buy.
This playbook personifies your business, humanizes your audiences, positions your content, guides your content creation across eight pillars, and schedules your posts.
We equip you to take your brand and product messaging to market. We start with a facilitated strategy worksession to clearly define your business objective, identify the barriers to achieving it, and explore the best paths to overcome them. These fundamentals are essential for achieving your goals.
The Campaign Builder provides you with a sound strategy, three campaign idea write-ups ranked by criteria, and a comprehensive creative brief for the selected idea.
Message Training:
Equip your AI with a methodology for crafting winning messages.
Brand Positioning Strategy:
Position your business's brand across 17 strategic elements.
Original Source Content:
Compose custom standalone message points, narrative message maps, and proof points.
Custom Writing Style Guide:
Personify your brand and humanize your customer with in-depth profiles, tone training, and real writing examples.
Parsable Inputs & Prompt Wizard:
Build custom messages like LEGOs with content and style blocks guided by an AI prompt wizard.
'Friending is Branding' Methodology:
Train your team on an intuitive approach to building a SM following.
SM Strategy Builder Workshop:
Formulate your SM content strategy with a 2-hour facilitated workshop.
SM Content Positioning Strategy:
Define your editorial positioning, content value proposition, and platform strategy.
Cohort Development:
Profile three initial customer cohorts.
Content Marketing Plan:
A matrix of 8 content pillars by format and post frequency.
Content Moodboards & Trends:
A reference library of trending posts and hooks aligned to content pillars.
Outbound Engagement Plan:
A roster of social media accounts to follow, engage, and repost.
Programs & Playbooks
BRAND/BEING replaces all-day workshops and stakeholder interviews with a digital workbook your team completes on their own. Thirteen engaging, fast-fill exercises quickly draw out what your company stands for, what it wants to be known for, and how it expresses itself.
We turn your input into an easy-to-execute brand positioning strategy delivered as a one-page narrative framework. Our best-practices handbook and custom brand training video ensure your positioning strategy doesn't sit on a shelf.
Messaging Playbook Base Package
10 Business Days
We return Round One of the Messaging Strategy Playbook after ten business days upon finalizing your brand positioning strategy.
$4,800
For the base package.
The Source Base Package
20 Business Days
Total development time. Includes two rounds of reviews. Doesn’t include client turnaround times.
$8,750 to $10,750
Pricing for the base package based on business size and life stage. Additional fees apply based on the volume of custom message content.
SM Playbook Base Package
10 Business Days
Round One is returned 10 business days after the Strategy Builder Workshop.
$7,000
Additional fees may apply.
Strategy Builder Worksession:
A 90-minute facilitated session to draft a campaign strategy.
Three Campaign Idea Write-ups:
We present three thematic campaign concepts by describing the idea, how it works, and why it will win. A moodboard accompanies each idea.
Campaign Idea Screen:
To mitigate subjectivity, we score each concept using criteria such as brand alignment, feasibility, cost, and impact on the goal.
Campaign Creative Brief:
We document the selected idea in a comprehensive creative brief with supporting materials.
Campaign Builder Base Package
5 Business Days
Round one returned 5 business days after the Strategy Builder Worksession.
$3,500
Media channel strategy and on-going creative strategy support available on an hourly basis.
5 Business Days
We return Round One of the brand positioning strategy after five business days upon receiving the last discovery workbook.
$3,750 to $6,000
Rates are based on business size and life stage.
5 Business Days
We return Round One of the brand positioning strategy after five business days upon receiving the last discovery workbook.