Bill Sweedler
Co-founder, Managing Partner
Tengram Capital Partners
What is brand IP?
Brand IP is the symbols, messages, content, and experiences that convey the meaning, reputation, and promise that distinguishes a business from others.
Brand IP is a transferable asset like copyrights, patents, and trade secrets.
Whether B2B or B2C, in a sale, strong brand IP mitigates risks, preserves margins, and contributes to future cash flow for a buyer.
Brand IP contributes nearly 20% of enterprise value on average
According to an analysis by the Marketing Accountability Standards Board (MASB) using valuation standards proposed by the International Organization for Standardization (ISO).
"Brands are IP."
“What I have learned over the last 20 years of investing is that capital is a commodity, marketing know-how is valuable, and intellectual property is priceless...
If you understand that brands are IP, you stand to make an outsized return while minimizing downside risk.”
MASB, Proving the Value of the Brand, 2019
Endorsement by Bill Sweedler not implied.
BRAND
STAGING
FOR
EXIT.
Elevate your brand IP so buyers see, and pay for, the full value of your business.
Spruce up your brand IP.
Many homeowners prefer to spend their time and money on things other than repainting walls, replacing carpets, or fixing wobbly railings.
Then, to better display their property’s value, they make repairs, spruce up interiors, and stage rooms. For most, it pays off, earning back 2-4 times their improvements.
Likewise, most small and midmarket businesses underspend on positioning their strategic identity, brand creative, messaging, content, and marketing materials.
However, unlike home sellers, many overlook the value of repairing, updating, and staging their brand IP before listing, missing out on:
Increasing appeal to more buyers,
Selling faster,
And earning a multiple on their improvements.
Until it comes time to sell.
When is the best time to stage?
Well, it's never too early to invest in your brand IP.
But when it comes to staging, it's ideal to kick it off at least one year before listing.
Doing so provides time to establish your elevated brand IP.
We elevate your brand IP for about 20% of the time and cost of a typical agency rebrand strategy.
NO
all day workshops.
stakeholder interviews.
abstract strategies.
PROGRAMS & PLAYBOOKS
Brand Positioning Strategy
Position your brand narrative to strengthen your investment thesis.
$3,750 - $6,000 based on business size.
Round 1 turnaround 5 business days after submitting digital discovery workbook.
Brand & Messaging Playbook
Operationalize how the business expresses itself to buyers and the market.
$6,400 for the base package.
20 business days total development time. Doesn't include client turnaround times.
Brand IP Activation
Translate strategy into spruced up sites, decks, and collateral.
$1,500 for each 10 hour block of consulting time needed.
Content Marketing Playbook
A disciplined content marketing plan to demonstrate momentum and relevance.
$6,000 for base package.